Our story

You deserved better answers. So we built them.

LumyIQ started with a simple frustration, one almost everyone who has ever worried about their skin will recognise.

It usually starts the same way. You notice something. A line, a shadow, a change in texture. You search online and fall into a maze of conflicting advice. You scroll social media and see filtered faces promoting treatments that may have nothing to do with what your skin actually needs. You think about booking a consultation, but you are not sure who to trust, or whether you will be helped or just sold to.

And every time, you start from zero. No one keeps track of how your skin changes over the years, so every decision is made without the full picture.

We created LumyIQ because that felt wrong. Your skin is your largest organ and often the first place ageing shows. Looking after it should start with understanding, not guesswork, pressure or someone else’s sales targets. So we built a skin health record: your skin, your daily habits and, over time, your wearable data and blood biomarkers, all in one place and guided by doctors.

Understand first. Prevent early. Act only when it’s right.

A note from our founder

“I’ve used aesthetic treatments for over ten years, and I never had one place that showed me what my skin really needed or how it was changing. Every consultation started from scratch, and too often the advice came with a sales pitch. I built LumyIQ to be the independent guide I wish I’d had.”

Fahmida Afrin, Founder and CEO
You're in control

Three principles that guide everything we do

01

Understand first

Three quick photos of your face, neck and hands give you clear, honest insights about your own skin. No filters, no trends, just you.

02

Prevent early

A personal plan of daily steps, routine and food guidance to protect the skin you have, and track how it changes over time.

03

Act on your terms

When you’re ready, and only if you’re ready, explore treatment options, speak to a qualified aesthetic doctor and choose a vetted practitioner with confidence. No pressure and no hard sell, ever.

What we promise you

Our commitments

We will never score your attractiveness. Ever.

We will never sell your photos or your data.

Your photos are stored securely and you control when they are deleted.

We take no commission on treatments, so we never earn more by recommending more.

We give skin health education, not a diagnosis, and we will always be clear about that.

Doing nothing is always a valid option, and we will say so.

Questions you might have

Your photos, your privacy and what we do

How long does LumyIQ keep my photos?

We keep your photos so you can revisit your results and track how your skin changes over time as part of your skin health record. They are stored securely, linked to your account and shared only with practitioners you choose. We do not delete them automatically after a fixed period.

Can I delete my photos?

Yes. You can delete your photos and related data at any time from your account settings. Once deleted, the images and any related analysis are removed from our active systems.

What does LumyIQ actually do?

LumyIQ looks at the visible signs in three photos of your face, neck and hands, the areas where ageing shows first. It explains what it sees in plain words, highlights your priorities, and gives you a personal plan with daily routine, food guidance and treatment options to explore. With Introductory Membership you can set skin goals, track progress monthly and speak to a qualified aesthetic doctor.

What does LumyIQ not do?

LumyIQ does not diagnose skin conditions, prescribe medication or replace advice from your GP or a qualified practitioner. It is a starting point for informed decisions about your skin, not a health assessment. If you notice a new mole, or a mole that changes in size, shape or colour, please see your GP.

Community

This is bigger than an app

LumyIQ is a growing community of people who believe skin decisions should be informed, unhurried and yours. Share your questions, learn from other people’s journeys and help shape what we build next.

Become a member of the LumyIQ Club

Subscribe for skin routine updates, tips and member only offers straight to your inbox, plus an exclusive discount code when you join.

No spam. Unsubscribe anytime.

Tell us what you would love to see. We build with our community, not just for it. fahmida@lumyiq.com

Your skin. Your decisions. Start with understanding.

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